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We admire robots,
accept smart objects
and refuse advertising.

 ja okay nein perseveres on a level-headed design practice, working on projects that are not driven by trends, buzzwords and arbitrary will.

 ja okay nein operates with a holistic-intercontextual approach, refusing to separate the continuum of reality into artificial dualities like “old and new” or “analog and digital”.

 ja okay nein works with an interdisciplinary, collaborative and non-linear process, applying both traditional and contemporary technologies to evaluate and create multidimensional content.

 ja okay nein is responsible and considerate in decision-making, creating relevant and beautiful designs, interactions, objects and prototypes for experiences embedded in reality, weighing in future purpose.