We admire robots,
accept smart objects
and refuse advertising.
ja okay nein perseveres on a level-headed design practice, working on projects that are not driven by trends, buzzwords and arbitrary will.
ja okay nein operates with a holistic-intercontextual approach, refusing to separate the continuum of reality into artificial dualities like “old and new” or “analog and digital”.
ja okay nein works with an interdisciplinary, collaborative and non-linear process, applying both traditional and contemporary technologies to evaluate and create multidimensional content.
ja okay nein is responsible and considerate in decision-making, creating relevant and beautiful designs, interactions, objects and prototypes for experiences embedded in reality, weighing in future purpose.